I’ve been reading all the press that Instablogs has been receiving because of their late, really late, launch. Instablogs is now realizing just how cruel a mistress the blogosphere can be if you rub her the wrong way.

Paul Scrivens raises a great point when he says Instablogs only launched with 50 domain names, not blogs.

I have to admit that I didn’t expect the Earth to halt rotation because of Instablogs launching, and not surprisingly, it didn’t. But I did want to see those 50 blogs and the quality of content across the network.

By my count, 17 of the 45 (not 50) blogs don’t have a single post on them, 4 blogs only have a single entry, and 2 blogs have less than 3 entries. In my opinion, they’ve had more than enough time to build up the content across all of their blogs, that was something they should have considered before they thought about branding and hype-marketing.

When they said they would be launching 50 blogs I thought it would actually be 50 blogs (thought no one would count?) and each of the blogs would have more than a single entry. But I guess it’s not false advertising because they didn’t say “launching 50 quality blogs.”

While it’s probably not the worst thing that’s happened in blog network history, it ranks up there. This is most likely going to haunt the Instablogs network for a little while, but they can bounce back. One can only hope they find a way to build up the momentum that they lost.

At the end of the day, I am glad they finally launched and I am still pushing for them to get it together and make something big happen with the network.

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